At SXSW 2012 this past March, we spoke with key tech and music industry leaders to find out their thoughts on the future of mobile tech and audience engagement. To capture these moments, MoRo Creative Director Brock Batten created a 3-part video series that is also meant to spark an ongoing dialog around how fans and artists will interact in the future.
Part 1 of the video series highlights key stats in the mobile industry & features industry leaders including Ariel Hyatt (CEO, Cyber PR), Jeff Nicholas (Creative Director, The Uprising Creative), Matthew Hawn (VP of Product, Last FM), Nicole St. Jean (Senior Producer, Topspin Media), Chris Lea (Engineer/Biz Dev, Media Temple), Seth Jackson (Managing Director, PIAS Media), Bryan Calhoun (VP of New Media, Sound Exchange), Nick Gordon (VP of Client Services, The Orchard), and Rynda Laurel (Digital Manger, The Smashing Pumpkins).
Check out Part 1 below, and let us know your thoughts on the future of mobile and audience engagement in the comment box.
http://www.youtube.com/watch?v=K-iSHzZSAwo&feature=plcp
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