App of the Week: Matchbox Twenty

Matchbox Twenty has been on the music scene for nearly two decades with smash hits like “Unwell,” “Push,” “3AM,” and of course, “Smooth” (feat. Rob Thomas).

Last fall, we featured this band as our App of the Week to celebrate the release of their 4th studio album North and the start of their tour. In addition to AR technology (which we mentioned in the first App of the Week post), Matchbox Twenty has added another cool feature to their app that’s getting quite the buzz – geo-fencing, which is the “ability to sense where concert-goers are within the venue.” Geo-fencing is one of the newest and most exciting features we offer to our customers.

VP of Lippman Entertainment Nick Lippman said, “We can talk to fans as they come in and out of the venue, welcome them to the show, give them a hashtag to participate. It’s a great way to get information to people without being uber-intrusive but also remind people what they can do to be an interactive part of the show. We’ve had killer fan engagement.”

If you’re catching a Matchbox Twenty show in the upcoming future, don’t forget to enable notifications on your Matchbox Twenty app to receive geo-targeted messages. To read more about Matchbox Twenty’s foray into geo-fencing, check out the coverage on Billboard.com. And to download the app, visit Mobile Roadie site.