Mobile Roadie Appoints Vova Soroka As New CTO

Enterprise Tech Engineer To Join Mobile Roadie Leadership Team And Spearhead Platform Innovations and Improvements

PALO ALTO, Calif., June 16, 2016 – Mobile Roadie, a leading mobile app creation and marketing platform and a division of Intellectsoft, announced today that Vova Soroka has been named Chief Technology Officer, effective immediately.

“Vova brings a wealth of development expertise, a strong management background and a keen sense for engineering user-friendly products to the Mobile Roadie team,” said Mobile Roadie CEO Gino Padua. “His relentless drive for excellence will be critical as we double down on our mission to provide clients with a best-in-class platform and newly-innovated capabilities and features.”

Soroka joins the team from Toluna where he served as Vice President of Product Management and later as VP of Development Operations. There he contributed to the creation of Toluna’s online market research products with a focus on analytics and online communities. Previously, Soroka spent 16 years at blue-chip technology leader IBM. While there, he worked with IBM’s Collaboration Technology team to research emerging innovations in mobile, video, and social networking platforms and capitalize on those trends. Most recently, he led the Global Technology Unit in the IBM Israel office.

“Our goal is to make it easy and accessible for anyone to build a mobile app and engage with their target audience, whether it’s a brand seeking to connect with its consumers or a band looking to share its music with fans,” said Soroka. “In addition to offering a seamless app-building experience, we want to provide app owners with the opportunity to test out new technology innovations that might not be mainstream yet. We are also very excited to roll out a new advanced analytics and user engagement system later this year, which will allow app owners to make strategic engagement decisions based on real-time user data and trends.”

Acquired by software services firm Intellectsoft in 2015, Mobile Roadie has undergone a transformation of late, introducing a newly-redesigned website and announcing Padua as its new CEO.

In the coming months, the Mobile Roadie team will roll out new pricing options and product capabilities including new themes, improved interface, robust designs, improved security, bug fixes, and app code optimizations. These changes will be complemented by a reinvigorated focus on client services and support, along with a soon-to-be-announced new advanced analytics and user engagement system.

About Mobile Roadie

Mobile Roadie, an app creation and mobile marketing platform, helps users seamlessly build and maintain a customized app designed to suit their needs. The company was launched in 2009 and pioneered the concept of simple and easy app building. In 2015, Mobile Roadie was acquired by Intellectsoft which bolstered the platform’s global infrastructure, product innovation, and client support services. Today the platform powers a range of clients from Taylor Swift, the Red Hot Chili Peppers, the Dallas Mavericks, Universal Pictures and the San Diego Zoo to Tupperware, the Aspen Ideas Festival, Harvard University, Wynn Las Vegas and Hollywood Casino. To date, Mobile Roadie has been used to create more than 500 apps that have been downloaded by over 50 million users. To learn more, visit

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Media Contact:
Sarah Hardy
Director of Communications, Mobile Roadie