We’re always on the lookout for interesting marketing campaigns that are going on inside our apps, and we think we’ve found a great example of how you can use your app to boost user engagement and increase downloads.
The Campaign
Leave it to the Red Hot Chili Peppers to create a marketing campaign inside their mobile app that is sizzling (and ridiculously simple, yet genius)- they’re upgrading concert tickets to FRONT ROW seats for some lucky fans inside their app. Here’s how the promotion works:
1) Fans who have tickets to a RHCP North America Tour show can enter themselves in the promotion by going inside the Tour section in the app, finding the show they have tickets for, and clicking the “I’m Going” button.
2) One winner is selected at random to receive 2 (!) front row seat upgrades. They are notified two ways – via Direct Message which can be found on their User Profile and via a targeted Push Notification.
To promote this campaign, they posted the details in the blog section of their official website and on their social network sites including Facebook:
The RHCP team also promoted the campaign in their mobile app with push notifications that were sent out to users:
The Results
Needless to say, the campaign has created happier fans, higher app engagement, and more downloads. By creating promotional campaigns that reward users for activity – even an activity as simple as clicking a button – buzz is generated and the relationship between brand and fan is strengthened.
The RHCP campaign is an excellent example of how you can incorporate multiple features of your mobile app to create a marketing campaign that is simple, yet highly effective.