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High Tech, Low Code: How Businesses Are Tapping Into The Power Of Mobile Apps

Join us as Mobile Roadie and Forrester team up to deliver insights on the “mobile app builder for everyone” platform at 11 a.m. PT / 2 p.m. ET on Tuesday, Aug. 23

WHO: Mobile Roadie CEO Gino Padua & Forrester Vice President/Principal Analyst Jeffrey Hammond

WHAT: FREE Webinar – High Tech, Low Code: How Businesses Are Tapping Into The Power Of Mobile Apps

WHEN: 11 a.m. PT / 2 p.m. ET, Tuesday, Aug. 23

WHERE: Register here!

If you own a business in 2016, having a website, storefront, and phone line just doesn’t cut it anymore. The idea of having your services be available “anytime, anywhere” is the driving principle of mobile engagement as users crave access 24/7.

There’s a demand on all sides of a business, from customers, partners, and employees, to have an app that increases your brand’s visibility and allows them to reach your services when they need it the most. Considering that the average American spends at least two hours on his/her phone every day and 89% of that time is in an app, those are missed opportunities for any small business or enterprises without one. Okay, we convinced you, right? How, then, do you build a mobile app? How long until it’s up and running and is building a mobile app expensive?

Well, you don’t have to rush to hire expensive developers or even sign yourself up for a coding class. Or pay an arm and a leg to get some screen time on your customers’ smartphones. Lean-code, high-tech platforms are making it easier and cheaper to develop a high-quality app with all the right features for your business.

In a free webinar at 11 a.m. PT (2 p.m. ET) on Tuesday, Aug. 23, Mobile Roadie and Forrester will examine how mobile apps open up a completely new portal allowing brands to more fully interact with their customers, partners, and employees. Any business, no matter how big or small, and no matter the area of specialty, can use an app effectively. For example:

The Dallas Mavericks use their Mobile Roadie app to:

Encourage fan participation by incentivizing users to comment and post photos to accumulate points that show who the most diehard Mavs fans are.
Curate a newsfeed that doubles as a way to live stream Mavs games during the season.
Sell merchandise and tickets through the app dashboard and provide live traffic updates around the American Airlines Center.

CrossPointe Church uses their app to unite their community by:

Offering notes that explore a particular sermon and allowing users to search Biblical parables.
Providing video and audio of sermons to community members that couldn’t make it to Mass that day.
Keeping the entire community in the loop with a calendar and Twitter feed of what’s going on at CrossPointe.

These two brands show the versatility of an app platform with a low-barrier-to-entry, catered specifically to each respective business. Whether you’re an enterprise, small to medium business, or even a leader in a community, the people who love your brand will fall in love with your app. Tune in and let’s get you started on building your own app.

How to acquire loyal users on your mobile app

The Mobile Marketing Association hosted an informative webinar today titled “How to Acquire Loyal App Users who Engage and Transact.” Experts from Fiksu, Pandora, and Localytics shared their insights on mobile apps, as well as advice on how to acquire and turn customers into loyal users.

Craig Palli, VP of Biz Dev of mobile marketing firm Fiksu, kicked off the webinar. Key points he covered include:

1) Mobile apps are the most cost-effective method for user/consumer engagement.

2) A loyal user is someone “who has taken action that can be tied back to brand engagement & ROI”; a user who has engaged with an app three times “has a high propensity to engage with that app many more times.”

3) A mobile app that optimizes for loyal users results in big improvements, decreasing the acquiring cost per loyal user going forward. To optimize for loyal users, an acquisition campaign should a) “Optimize across various sources of advertising traffic” (inter-source); b) “Optimize the apps/sites within any Ad Network or RTB Exchange” (intra-source); and c) Optimize for the App Store/Google Play to “yield the max # of organic users for the lowest cost.”

Next up, Kim Luegers, Director of Mobile & Emerging Media of Pandora, revealed how Pandora emerged as a mobile leader in internet radio. Key points she covered include:

1) To maintain a loyal fan base, “content is king.” You should always be on the lookout for new, quality content for your app.

2) Mobile apps should be thought of as a business model, not a one time deal. An app should be an immersive, exciting experience for users. To create these types of experiences, businesses should listen to the users, and tweak content based on this feedback and marketplace trends.

3) For Pandora, their next steps to grow their mobile presence are to a) Weave in more social aspects like social sharing; b) give their users more opportunities to discover new content; c) update performance including speed; and d) create a seamless experience.

Concluding the webinar was Brian Suthoff, VP of Strategy & Biz Dev at Localytics, who shed light on the importance of mobile apps. According to Suthoff, apps have created new ways for businesses to:

1) Measure, leading to more “accurate user, session and engagement data; rich contextual information; and granular location data.”

2) Grow, nurture & convert – “Find more loyal users, in-app nurturing & conversions, and store/use data on client.”

In summary, acquiring app users isn’t enough. Businesses must nurture and convert these users into loyal users by engaging with them via exciting content and an enjoyable mobile experience, because whether you are ready or not, “apps provide new opportunities [for brands & businesses] to drive engagement.”