App of the Week: Alternative Press Magazine

From humble beginnings to becoming one of the top music magazines in the US, Alternative Press has been covering the underground music scene for close to three decades.

With cover stories on some of the most famous acts like the Beastie Boys, Red Hot Chili Peppers, and Green Day, it’s no surprise that AP’s viewer base grew over the years, currently reaching close to 1 million viewers a month.

Earlier this year, Alternative Press released their iPad edition to rave reviews – it was heralded as one of the “best-designed digital publications on the Mag+ platform. And now they’re back with their very own mobile app designed for the iPhone and Android.

The official AP mobile app is the perfect place to keep up with all the latest from the magazine. You can browse special events in real-time via LiveStream and Ustream, connect with other AP readers, listen to music, and so much more!

Download the official AP app at 


App of the Week: Matchbox Twenty

Matchbox Twenty has been on the music scene for nearly two decades with smash hits like “Unwell,” “Push,” “3AM,” and of course, “Smooth” (feat. Rob Thomas).

Their 4th studio album North released in September of this year produced another hit single, “She’s So Mean.” To promote their latest tour (scheduled to kick off on January 29th in Tulsa, OK), which promotes their newest album in 5 years, they have released their official app powered by Mobile Roadie.

Fans are in for a treat when they download the app. Integrating Augmented Reality technology from our newest partner Daqri, the Matchbox Twenty app delivers a 4D experience to users who scan the image below. Paul Doucette, the band’s drummer, says they’re “always looking for cutting edge ways for fan experience to be better, and with the 4D technology launched, [we] can do that from a music side, touring side, and a direct fan encounter.”

Daqri’s CEO Brian Mulllins added that the app “is an incredible way for fans to access stunning 4D content, interact with the band in the palm of their hands, view concert dates, buy tickets right from the experience and even get a chance to meet them in person.”

Download the official Matchbox Twenty app at Mobile Roadie.


Red Hot Chili Peppers Give Away Front Row Tickets to App Users

We’re always on the lookout for interesting marketing campaigns that are going on inside our apps, and we think we’ve found a great example of how you can use your app to boost user engagement and increase downloads.

The Campaign

Leave it to the Red Hot Chili Peppers to create a marketing campaign inside their mobile app that is sizzling (and ridiculously simple, yet genius)- they’re upgrading concert tickets to FRONT ROW seats for some lucky fans inside their app. Here’s how the promotion works:

1) Fans who have tickets to a RHCP North America Tour show can enter themselves in the promotion by going inside the Tour section in the app, finding the show they have tickets for, and clicking the “I’m Going” button.

2) One winner is selected at random to receive 2 (!) front row seat upgrades. They are notified two ways – via Direct Message which can be found on their User Profile and via a targeted Push Notification.

To promote this campaign, they posted the details in the blog section of their official website and on their social network sites including Facebook:

The RHCP team also promoted the campaign in their mobile app with push notifications that were sent out to users:

The Results 

Needless to say, the campaign has created happier fans, higher app engagement, and more downloads. By creating promotional campaigns that reward users for activity – even an activity as simple as clicking a button – buzz is generated and the relationship between brand and fan is strengthened.

The RHCP campaign is an excellent example of how you can incorporate multiple features of your mobile app to create a marketing campaign that is simple, yet highly effective.


Weekly Mobile Roundup: Top Headlines and Industry News of the Week

This week was all about tablets. With the reveals of Apple’s iPad 4, iPad Mini, and Microsoft’s Surface, the tech world had no trouble crafting news stories. Here are some of our favorites this week:

Top Marks For Microsoft’s Surface Tablet, So Far

White iPad Mini Sold Out After Preorders

Stop Griping: Here’s Why Tablets Are Great…

Tablet mania: The battle of the seven-inch tablets

Tablet Wars, Episode Two: Attack Of The Clones: Seven And A Half Things To Know

MICROSOFT CONFESSES: We Screwed Up When The iPhone Came Out

Android tablets take a huge chunk of iPad’s Market Share in Q3

Tablet underdogs generate more Web traffic than all Kindle Fire models



The LA Kings win Mobile Excellence Award for Official Mobile App

Congrats to the LA Kings, 2012 Stanley Cub champions, for winning a Mobile Excellence Award in the category “Best Mobile Entertainment For Sports” for their mobile app powered by Mobile Roadie!

Since 2008, the Mobile Excellence Awards has recognized the best in mobile entertainment and technology. Winners include Walmart, Fandango, Fox Digital Entertainment, Disney, Marvel Entertainment, and Mercedes-Benz.

This year marks the first appearance of the “Best Mobile Entertainment For Sports” category, and what better form of mobile entertainment than the LA Kings mobile app! The team triumphed over heavy-hitters like EA, FIFA 12, StepLeader, Duck Commander, and Wrestlemania XXIX Sweepstakes to bring home the award.

Jonathan Lowe, AEG Sports VP of Marketing, commented on the win, “We’re proud to be honored for our LA Kings Mobile App powered by Verizon. By leveraging the Verizon network, we’ve launched innovate live video services that set us apart and provides fans great value. Our technology partner, Mobile Roadie, did an excellent job, along with our in-house team of Dewayne Hankins and Pat Donahue. And, of course, we appreciate Verizon, whose support helped make this App possible.”

Congrats again to the LA Kings, and a big “Thanks!” to the Mobile Excellence Awards for the honor.


Weekly Mobile Roundup: Top Headlines and Industry News of the Week

Just some of the happenings of this week:

The Digital 100: The World’s Most Valuable Private Tech Companies 

iPhone App Users Young And Wealthy, Android App Users Skew Older

The Mobile Era Has Arrived

A Look at the Global-Apps Scene and Why You Should Care

The Greatest Business Decisions Of All Time

And finally, this week marks the one-year anniversary of Steve Job’s death. To commemorate his life, Apple created a tribute video which can be seen on Here are our favorite Steve Jobs articles of the week:

Steve Jobs’ 1983 Speech Makes Uncanny Predictions About The Future

Untold Stories About Steve Jobs: Friends and Colleagues Share Their Memories

Steve Jobs Primed Apple to Wow Wall Street 

Small Biz Owner Earns Millions By Adopting Steve Jobs Presentation Style


Mobile Roadie Powers Conference Apps Around the World

We’re powering not just one, but two conference apps this week!

The first conference app we’re powering is the Internet Marketing Association Conference & Awards, which is kicking off tomorrow (September 20th) in Las Vegas, NV, with a Welcome Reception at Hyde Lounge and ending with a Farewell Brunch on September 22nd. The IMA app is the perfect tool for attendees. To learn more about the conference, check out our IMA Conference & Awards post.

The second conference app we’re powering is for DLD, a global conference network focused on “innovation, digital media, science and culture which connects business, creative and social leaders, opinion-formers and investors for crossover conversation and inspiration.”

DLD is launching the first DLDcities on September 21st at The Crystal in the wonderful city of London. DLDcities is an open sustainable dialogue “with all stakeholders that are interwoven in this complex system – urban planners, digital scientists, architects, designers, entrepreneurs, artists, and citizens.” For more information on DLDcities, you can download the official DLD app at Mobile Roadie.

Our platform is perfect for conferences who want their own app. With features like Speakers, Maps, Live Video Streams, Schedule of Events/Agenda, News Coverage, Push Notifications, and much more, conferences can build content-rich, interactive apps for their attendees and non-attendees alike. Check out some of the other conference apps we power in our App Gallery.



How to acquire loyal users on your mobile app

The Mobile Marketing Association hosted an informative webinar today titled “How to Acquire Loyal App Users who Engage and Transact.” Experts from Fiksu, Pandora, and Localytics shared their insights on mobile apps, as well as advice on how to acquire and turn customers into loyal users.


Craig Palli, VP of Biz Dev of mobile marketing firm Fiksu, kicked off the webinar. Key points he covered include:

1) Mobile apps are the most cost-effective method for user/consumer engagement.

2) A loyal user is someone “who has taken action that can be tied back to brand engagement & ROI”; a user who has engaged with an app three times “has a high propensity to engage with that app many more times.”

3) A mobile app that optimizes for loyal users results in big improvements, decreasing the acquiring cost per loyal user going forward. To optimize for loyal users, an acquisition campaign should a) “Optimize across various sources of advertising traffic” (inter-source); b) “Optimize the apps/sites within any Ad Network or RTB Exchange” (intra-source); and c) Optimize for the App Store/Google Play to “yield the max # of organic users for the lowest cost.”


Next up, Kim Luegers, Director of Mobile & Emerging Media of Pandora, revealed how Pandora emerged as a mobile leader in internet radio. Key points she covered include:

1) To maintain a loyal fan base, “content is king.” You should always be on the lookout for new, quality content for your app.

2) Mobile apps should be thought of as a business model, not a one time deal. An app should be an immersive, exciting experience for users. To create these types of experiences, businesses should listen to the users, and tweak content based on this feedback and marketplace trends.

3) For Pandora, their next steps to grow their mobile presence are to a) Weave in more social aspects like social sharing; b) give their users more opportunities to discover new content; c) update performance including speed; and d) create a seamless experience.


Concluding the webinar was Brian Suthoff, VP of Strategy & Biz Dev at Localytics, who shed light on the importance of mobile apps. According to Suthoff, apps have created new ways for businesses to:

1) Measure, leading to more “accurate user, session and engagement data; rich contextual information; and granular location data.”

2) Grow, nurture & convert – “Find more loyal users, in-app nurturing & conversions, and store/use data on client.”


In summary, acquiring app users isn’t enough. Businesses must nurture and convert these users into loyal users by engaging with them via exciting content and an enjoyable mobile experience, because whether you are ready or not, “apps provide new opportunities [for brands & businesses] to drive engagement.”


SXSW Conversations on Mobile Engagement Part 1: Evolving Beyond the Web

At SXSW 2012 this past March, we spoke with key tech and music industry leaders to find out their thoughts on the future of mobile tech and audience engagement. To capture these moments, MoRo Creative Director Brock Batten created a 3-part video series that is also meant to spark an ongoing dialog around how fans and artists will interact in the future.

Part 1 of the video series highlights key stats in the mobile industry & features industry leaders including Ariel Hyatt (CEO, Cyber PR), Jeff Nicholas (Creative Director, The Uprising Creative), Matthew Hawn (VP of Product, Last FM), Nicole St. Jean (Senior Producer, Topspin Media), Chris Lea (Engineer/Biz Dev, Media Temple), Seth Jackson (Managing Director, PIAS Media), Bryan Calhoun (VP of New Media, Sound Exchange), Nick Gordon (VP of Client Services, The Orchard), and Rynda Laurel (Digital Manger, The Smashing Pumpkins).

Check out Part 1 below, and let us know your thoughts on the future of mobile and audience engagement in the comment box.
For more videos, visit our YouTube or Vimeo profile.


2011: Top 10 Facts about the US Smartphone Market

2011 was a dynamic year of growth for mobile. The following 10 facts summarize the highlights of the US smartphone industry in 2011:

1. By the end of November, there were over 234 million Americans (age 13 and older) who used mobile devices.

2. Over 91.4 million people owned smartphones in the US compared to the 63.2 million in 2010, an increase of over 44% (study by comScore).

3. Smartphone penetration in the US was close to 44%, up from 25% in 2010.

4. Over 62% of 25-34 year olds who owned mobile phones owned smartphones in 2011, up from 41% in 2010. Following behind, 54% of 18-24 year olds owned smartphones in 2011 (study by Nielsen).

5. Google Android was the most popular OS claiming 46% market share, followed by Apple iOS with 28%.

6. The Apple iPhone was the most sought-after smartphone device based on the fact that the only phones that are powered by iOS are iPhones. In the third quarter of 2011, the top 3 best-selling phones in the US were the iPhone 4, iPhone 3GS, and HTC EVO 4G, according to The NPD Group.

7. Close to 7% of all US Web traffic was from smartphones and tablets, with smartphones accounting for about 2/3 of this figure (study by comScore). iOS  devices accounted for around 58% of non-computer online traffic while Android accounted for 32%.

8. In 2011, the most popular activity amongst smartphone users was texting or messaging (70%), followed by emailing (60%),  social networking (50%), talking on the phone (43%), and then surfing the Web (40%) (study by CloudTalk).

9. 38% of mobile subscribers downloaded apps. Among the smartphone users who downloaded apps, 83% had either an Android or iPhone device.

10. In December 2011, an average of 1.5 million smartphones were downloaded each day. On December 25th, however, it was estimated that more than 6.8 million iOS & Android devices were activated (study from Flurry).

The smartphone industry flourished in 2011, and will continue to experience growth in the new year; it is predicted that smartphones will outsell PCs in 2012 (according to multiple industry sources). So here’s to another great year in mobile!


Conversations on Music and Technology

This year at SXSW, Mobile Roadie and several other startups came together to produce an event called MusicTech Meetup. The participating companies included: Topspin, SoundCloud, SongKick, Hypebot, Virb, MXP4, and Music Matters.

During the event, Mobile Roadie conducted interviews with several key voices who are using technology to push fan engagement forward in the music industry. This video is a glimpse into those conversations, and is meant to spark an ongoing dialog around how fans and artists will interact into the future.

We look forward to hearing your feedback!



Infected Mushroom App in Time for #EDC! (@infectedtwitt)

Psy-Trance innovators, Infected Mushroom, have become one of the biggest electronic bands on the planet. Twice ranked among the world’s 10 best DJs by the bible of the scene, the U.K.’s DJ Magazine, the Israel-bred, Los Angeles based duo bring a frenetic rock energy to the form. Their explosive show, featuring guitars, live drums, intensely passionate vocals and an ambitious multimedia backdrop, ranks among the genre’s most unpredictably joyous events.

The band’s founders, Erez Eisen and Amit Duvdevani (also known as I.Zen and Duvdev), started performing together as a duo in 1998. By 1999, they’d created Infected Mushroom and released their debut album, The Gathering. Guitarists Tom Cunningham and Erez Netz were brought on board in 2004 and Brazilian percussionist Rogério Jardim joined in 2007 to play percussion and drums. The band has a total of nine albums released to date, with their latest offering, Legend of the Black Shawarma (2009), reaching the number nine spot on the U.S. Billboard Top Electronic Albums chart. The track “Killing Time” featuring Perry Farrell is currently #24 on the Billboard dance charts.

The release of the app is timed with the internationally-attended Electric Daisy Carnival in Los Angeles, happening June 25 and 26th in downtown’s Exposition Park & The L.A. Coliseum. Infected is a headliner and will be performing live at the Circuit Ground Stage on Friday the 25th from 8:00-11:00pm. Want a taste? Download the app and get official news, listen to tracks, watch show and behind-the-scenes footage from a selection of 25 videos, browse photos, post comments on the fan wall, get the latest show schedule, and more. What else do you want, a cookie? Get on it!

If you’ve never had the chance to attend EDC and shake your shizz, check out the official 2010 trailer below.