Mobile Roadie Website Relaunch

Mobile Roadie clients and friends,

We are thrilled to debut our redesigned website today, featuring an all-new list of customized app development tools engineered for a variety of businesses and verticals in mind, ranging from sports teams and conference organizers, to religious organizations and bands.

As part of our website relaunch, we wanted to share two client success stories with you, featuring the world-famous Pacha nightclub in Ibiza and the immensely popular Broadway show, Spider-Man: Turn Off The Dark.

From our first conversation with the Pacha team, we knew our partnership would be something special. As one of the world’s premier nightclub and event brands, this team creates social magic and unforgettable moments for clubgoers. We were thrilled to be a part of it! Pacha finds Mobile Roadie’s geo-fencing capabilities to be the most useful feature of their app. Utilizing their users’ location information they can send targeted notifications about upcoming events, as well as send push notifications to their devoted  fans when Pacha organizes parties abroad (like Pacha’s Festival Amsterdam in fall 2015). The Pacha team also mentioned that Mobile Roadie makes it very easy to update their app on-the-fly, which is a “must” since they never know when the perfect party opportunity will pop up.

Since its launch in January 2012, the Spider-Man: Turn Off The Dark app has been downloaded almost 3.2 million times, serving as a testament to just how much this show has captivated Broadway and Spider-Man fans alike. While the app offered users exclusive information, photos, and updates, most importantly it provides the show with an opportunity to bring users the music they love. This in turn drove over $5,600 of music sales from within the app, creating a win-win scenario for both the cast and the fans.

This website redesign is just a small part of many exciting changes we’ll be rolling out in the coming months, including new themes, a wider range of color selections, beautifully updated designs, increased security features and app code optimizations. Keep an eye out for future announcements in the coming weeks and months! Cheers from our team in Los Angeles and happy app-building!


Millennials Make Mobile A Must For Hotel Marketers

Personally entitled, professionally lazy, technically gifted, and socially progressive are just a few of the labels applied to Americans born in the final 20 years of the 20th Century.

Volumes of market research have been devoted to determining exactly how true those descriptions are, but there’s at least but there are at least two attributes that aren’t up for debate:

1) Millennials embrace mobile devices and engage with them more than any other group

2) Millennials are now the largest generational segment in the U.S., representing more than a quarter of the total population.

As a result, catering to this pivotal customer segment has become a business priority for modern marketers. And for those stationed in the hospitality industry, smartphones open up a crucial line of communication.


As anyone with an Instagram account can attest to, smartphones play a major role in how Millennials discover, coordinate, experience, and share their travel adventures. It’s no surprise, then, to see recent research from Oracle confirming hotels as a hub of mobile interaction.

Prior to arrival, 55% of Millennials have browsed a hotel website via smartphone while 45% have directly reserved a room using a smartphone.
Once at their destination, 24% check-in via mobile while 84% connect their device to the hotel’s WiFi during their stay.


The hospitality industry at large deserves credit for embracing mobility faster than most, but there is still plenty of work left to be done.   

One of the more interesting findings from the Oracle survey revealed that just 12% of Millennials had ordered hotel room service via mobile device.
Initially, it might be tempting to explain that statistic as more a matter of luxury than technology – that Millennials balk at the cost of room service. But when framed against the fact that 39% of Millennials have ordered food delivery via smartphone in other contexts, it seems to suggest hotels may be fumbling an important opportunity.

That suspicion was confirmed by Millennial hotel workers themselves, one-third of which felt their employers “made bad use” of technology. Perhaps worse, only 15% indicated that their employers were receptive to staff feedback on technology issues.


The sum of those survey findings could feel discouraging to some, but for hotel marketers ready to embrace change, it has all the makings of an attractive opportunity for revenue growth..

The most powerful way to turn mobile into a competitive advantage is through the development of a dedicated app. When everything from booking rooms and massages to discovering attractions and directions can be accomplished from a single, portable interface, guests can’t help but be converted by the convenience. Every time they open a device with the hotel’s app installed, they will be greeted with the hotel logo introducing them to services they may not even have been aware of. And by integrating smart social media features, you’ll give loyal guests a stage to sing your praises and convince prospective customers. Thereby a mobile app becomes a way to engage customers prior to arrival, upsell them on services during their stay, and gives them an opportunity to advocate for the hotel brand following departure.

But hotel app development cannot be approached with a “build it and they will come” mindset. Considering that just 13% of the surveyed Millennials have used a hotel app to facilitate a trip, promotional efforts may still be the weak link in app strategy. As a result, hotels need to make sure any app they do create becomes the focal point of mobile marketing efforts moving forward.


Mobile Deep Linking and What It Means for Small App Owners

The mobile app ecosystem is still new – a fact that’s easy to forget until you remember that there are things that we take for granted on desktop that just don’t exist in apps.

Deep linking is one of these things. Its spread and adoption is one of the factors involved in the app becoming more like the rest of the internet.


Deep linking is a link to a part of a site or app that is somewhere on the inside – if we think of the main page or launch screen as the front door, then this is a link to the living room. It’s a simple concept and one that we are so accustomed to on the internet that we may not know what it’s called.

A link to this article is a deep link, while a link to isn’t.

Nothing special, right?

Most links you see are deep links, but that’s usually on desktop. Web pages have the advantage of all being written in the same language – HTML. That means that links everywhere have the same format and are easily standardized. In apps there are different operating systems and programming languages at play.

Overcoming this problem means an incredible amount of functionality is opened to the app ecosystem.


As with most things we take for granted, we may not realize what deep linking enables.

Social sharing relies on deep linking. Imagine if you couldn’t share a specific article on Facebook – you’d share the site and a detailed set of instructions on how to navigate to the article that you wanted to let people know about. That’s annoying even if there are only three pages on the site, but what if there are 300?

Search engines also rely on deep links. They go through websites and deliver relevant pieces of content – specific answers to search queries, not websites that might have content that might interest the searcher.

Deep links create a system of apps that works like the desktop web. An app is no longer an isolated program. Instead, there’s an environment of programs that talk to each other, broadening the utility of the entire network.


Mobile deep linking is mostly used for marketing. If you have a mobile store, it’s valuable to be able to bring a potential customer to a transactional page where they can buy rather than a storefront.

Ease of use is central to a good user experience, which leads to better results. People who have an easy time buying things tend to buy more things and be happier once they do. If you see an ad with a pair of shoes that you want, clicking it should get you to a page where you can buy that pair of shoes. For e-commerce, the utility is clear. But what about other apps?

Deep linking simplifies promotions across the board. Taking new users directly to a particular screen can make their experience more relevant and interesting. From sharing (via text message or email) to paid promotions, you have a greater variety of screens that they can land on.

If you plan events, spread information about your company’s promotions, or just want to share one piece of news, a deep link is the simplest way to do it from an app.

The largest marketing platforms (Google, Facebook, Twitter, etc.) were among the first to adopt deep linking. 2012 marked the Google+ app adopting deep links to content. Other marketers were quick to follow, and for good reason.

If you have direct transactions in your app, then deep linking is a boon. However, regular links to download your app are still useful. Getting people to become regular users is invaluable. After downloads, you can make use of push notifications to drive use as part of a broad strategy for engagement.


If you remember what the early internet was like, you may understand what deep linking can do for mobile.

The web was dominated by large sites that tried to be universal – Yahoo may be the only (barely) surviving one. They gathered an audience and then tended to stagnate, resting on their laurels because users couldn’t find alternatives. The current app market is similar.

Once deep linking on apps becomes as easy as it is on the desktop internet, this will change. With stable ways of finding content, you’ll be able to search apps and find specific functions or pieces of content. It will make it easier to find and be found.
What do you think mobile deep linking will lead to? Let us know in the comments.


Hockey Team Nets New Fans, Credits Mobile Roadie With The Assist

As the Grand Rapids Griffins sharpen their skates for another playoff push, Mobile Roadie is helping the squad’s digital team make all the right moves off the ice.

Instantly sharing roster updates, hosting game night giveaways, and coordinating player meetups are just a few of the creative ways the Griffins are using their custom mobile app to cultivate a fan following that’s making other teams around the league jealous.

Get the full scoop on Detroit Sports Nation.


Beyond The Download: Using Push Notifications To Boost Retention

If 1,000 new users downloaded your app today, you’d probably be pretty excited.
If 770 of them were no longer active three days later, you’d probably be a little confused.
And if 900 of the original 1,000 were inactive 30 days in, how do you think you’d feel then?

Discouraged? Disappointed? Downright distraught?

Well, statistically speaking, this nightmare scenario should actually make you feel remarkably average.

The good news is, there’s no need to become a statistic. You just need to start thinking about user retention as strategically as most people think about user acquisition. And one of the most versatile weapons in your user retention arsenal could be the push notification.

Push Notifications Produce Results
The mobile push notification is a relatively new tactic that has only recently attracted serious research attention. But from the data that’s emerged so far, we see plenty of reasons for optimism.

Across devices and industries, the average mobile app has permission to send push notifications to 63% of users.

By comparison, most online marketers would be ecstatic if they had the ability and permission to send emails to just 10% of their website visitors. And if 30% of emails they delivered were even opened, they’d probably throw a pizza party.

This unparalleled access to something as intimate as a smartphone home screen means push notifications don’t have to battle for attention in the way traditional marketing tactics do. And when this privilege is put to good use, the results can be quite impressive.

In fact, apps that employ push notifications are twice as likely to retain users 90 days after download than those that don’t.

When Should Retention Strategies Start?
As the advertising agency adage goes, the day you sign a client is the day you start losing them. But by starting push notifications soon after user onboarding, you can stifle the symptoms of churn before it starts and spark some early engagement instead.

The key phrase above is “after user onboarding.” While most app publishers are eager to initiate conversation as early as possible, overwhelming users with push notifications on Day 1 is often the fastest route to app abandonment and uninstallation.

Additionally, observing user behavior over the course of several days or several sessions gives you the context necessary to send more personalized messages. So don’t be afraid to press pause and let users get acclimated to your app for a bit.

Aim For User Registration
The value of registration is obvious to any app publisher. Signing up for an account is one of the strongest predictors of long-term loyalty — and user profiles volunteer the kind of data mobile marketers dream about.

To the users themselves, however, the value is not necessarily so clear. As a result, increasing your registration rate often requires offering an incentive. The good news is, push notifications are a perfect vehicle for delivering these gifts.

Discount codes and limited-time offers tend to be most effective — and a user’s lifetime value can significantly outweigh what may initially feel like a painful financial sacrifice. But not every perk needs a price tag. Ticket presales and access to exclusive media content can inspire solid conversion rates as well.

Amplify Early Success
Considering the average app user retention rates we discussed in the introduction, publishers may be tempted to fix their focus on the app’s unengaged majority.

It’s only natural, of course, to wonder why so many seem to be missing a value proposition they can see so clearly. But while curiosity and continuous improvement certainly have their place, the tiny percentage of users who are engrossed in the app should not be lost in the shuffle.

Mobile app affection can quickly turn to obsession if developers know what buttons (or notifications) to push, and this transformation typically happens in the first month of the relationship. As a result, you should keep a special reserve of messages ready for users that show early signs of infatuation.

Badges, for example, are a nominal reward that cost you nothing to give but mean a lot for certain users to receive. If your app contains any community features, the bragging rights associated with these digital status symbols can be priceless. And even if the acknowledgment is only seen by the original recipient, it still lets them know their engagement is appreciated.

But let’s not be naive. Some users do put a price on their loyalty. Competition in the mobile app marketplace is as fierce as ever — and it’s a buyer’s market. As a result, push notifications offering power users tangible perks like exclusive access and premium upgrades should also be part of your communications plan.

Don’t Dismiss The Long Game
User behavior is rarely as rational or predictable as any of us would like to think. As a result, you shouldn’t necessarily assume that inactive users are lost for good. Sometimes they just need a push in the right direction.

If inactive users left some clues in their previous app behaviors, push notifications personalized to their historical interests are the perfect fuel for re-engagement campaigns. If you can remind them of the value they initially saw in your app, you can create late-blooming loyalty. And if inactive users aren’t motivated by your message, nothing was lost in the venture.

Low-effort, low-risk, and (potentially) high-reward.
Is that a recipe any of you marketers might be interested in?

Let us know in the comments below :)


Segmentation: The Secret to Smarter Push Notifications

Getting a user to opt into your push notifications is the mobile app equivalent of securing a second date. You clearly made a good first impression, and now they’re feeling optimistic about where things may lead.

At this pivotal point in the relationship, your next few moves could be the difference between a brisk breakup and a lengthy love affair. If you bombard the user with a steady stream of irrelevant interruptions, don’t be surprised to find yourself in the first scenario. But if you can manage to send a smaller set of messages that consistently hit the mark, the two of you may soon be inseparable.

Perfecting those initial push notifications is easier said than done, of course, but every user drops hints about what they want to hear. This process of gathering, recording, and leveraging those clues is more commonly known as segmentation.

A Quick Explanation of Segmentation
Segmentation is one of marketing’s most fundamental tactics. It divides a single market into several subgroups of customers who are defined by their common characteristics and behaviors. This allows marketers to speak more specifically to the interests of each group.

By segmenting your app users, even at the simplest levels, you acknowledge their individualism in a way most businesses sadly don’t. And with every new detail you associate to a segment, you’ll be able to add another layer of personalization to each push notification.

Given all the available criteria you can use to create customer segments, it’s easy to feel overwhelmed. Beginning at the broadest level, though, is often the best place to start.

Focus On Demographics First
Initial segmentation can begin even before users take their first actions inside your app. The user acquisition and registration processes create all kinds of clues about who your users are and what messages they’re inclined to embrace. Simple demographics like age, gender, and location are small-but-valuable seeds for a savvy mobile marketer.

Segmenting users by location, for example, is an easy way to ensure you are sending push notifications at a time of day when the audience is actually awake to read it. (Sounds obvious, but you’d be surprised by how many well-meaning marketers overlook this!) Location segmentation has the added bonus of helping you develop hyper-relevant geofencing campaigns as well.

You can even get users to layer on additional details themselves by crafting an app onboarding process that encourages them to create rich profiles. If you’re running an event app, for example, getting attendees to volunteer their job titles and interests allows you to proactively recommend scheduled activities that may be a match.

Lastly, one subtle advantage of user demographic data is that it rarely changes. As a result, the segmentation effort spent at this early stage of the relationship can continue to reap rewards for both sides well into the future.

Build Up to Behavior
Once you’ve seen some initial movement in your engagement rates and are feeling more confident in your segmentation skills, you can consider raising the stakes with some more proactive moves.

The longer your user relationship continues, the more behavioral footprints they’ll leave behind in your analytics. The exact behaviors you choose to monitor will vary based on your unique goals, but some of the more common candidates include:

  • Links Clicked

  • Pages Viewed

  • Audio/Video Files Streamed

  • Comments Submitted

  • Content Shared

The segment of users who left comments on an artist video, for example, may be the most receptive to a push notification announcing the debut of the artist’s new album. Similarly, the segment of guests who recently researched fitness facilities within a hotel’s app may be more receptive to a push notification advertising one of the properties more health-conscious dining options.

At this level of segmentation, the user groups and messages you create are limited only by your creativity. But you still need to remember the golden rules of marketing with push notifications. Novelty and surprise are always encouraged, but never at the expense of common sense and courtesy.  

Now that you know the essentials, comment below and let us know how YOU could use segmentation to spark deeper connections!


Developing a content strategy for your mobile app

Any marriage counselor will tell you that the best relationships have real substance behind them, and that same advice is quite applicable to mobile apps and their users. If a company’s mobile app attracts users, the company has direct access to an audience already familiar with their brand with whom they can build a lasting relationship. This works, however, only if their app offers something that audience values. In fact, according to a Harris Interactive study from October of 2010, “69% of people agree that if a brand name’s mobile app is not useful, helpful, or easy to use it results in a negative perception about the brand.” Because of this, mobile app developers need to focus design around their target demographic and curate the experience deliberately to them.

The most fundamental piece of the design lies in the content that the app will deliver to its users. Content is defined in this context as whatever you are using to engage the user; whether it is by providing information, a service, or entertainment.

One of the biggest challenges is not just choosing which content to offer, but ensuring that it will remain engaging over time. One good practice is diversifying which content is offered to continually engage app users in different ways. By focusing on content foremost, developers can be confident they have a strong foundation to build a compelling app around. First time app developers often struggle with generating successful content on their own, but if they utilize Mobile Roadie’s development platform it can actually be quite simple to continually deliver quality content.


Finding Success With Mobile Roadie’s Content Management System

Dynamic, fresh content is one of the most compelling drivers for app use, but continuously updating an app’s information can be taxing on developers. Mobile Roadie’s Content Management System makes it much simpler by allowing developers to provide users with real time updates that are synced across iPhone, Android, and the mobile web. By making it possible for developers to update their apps through their web browser and see results immediately, Mobile Roadie makes it simple to keep apps fresh and engaging.

Mobile Roadie’s CMS also integrates social media directly into the app, allowing developers to tie all of a company’s social channels and news together so users have a one stop source for all the latest information. The CMS directly connects to the accounts and automates the content delivery, furnishing the app with fresh content continually with no work from the developer.

Finally, detailed analytics are provided within the CMS that outline how users are interacting with your app. By providing information that includes statistics outlining the most popular content, browsing time, and frequency of use, Mobile Roadie makes it easy for developers to analyze their mobile strategy and adjust it to maximize their user engagement.


Guiding Users to Good Content

No matter how great the content within your app, sometimes users still need an extra nudge every now and then to encourage them to return to your app. That’s where Mobile Roadie’s push messaging is effective. Push messaging allows developers to send a message to everyone with the app and can be effective at generating app traffic. Often used for special deals or time sensitive content, push messaging is extremely effective as long as developers are considerate of their audience. Send too many messages, or irrelevant ones and users can be annoyed or frustrated enough to remove the app, but if the content of the message is relevant  or timely it can effectively encourage your audience to check out what’s new. By using these messages to promote good content, developers have seen an 80% higher retention rate just over the first month. By the second month, effective push messaging is responsible for generating 74% of all app use, and by month three 81% of all app visits are inspired by push messages.


Proximity Marketing

Geofencing is another tool offered by Mobile Roadie that is extremely effective at increasing traffic within your app. Developers can compose a message that users receive automatically when entering a certain area. Often used to provide users with information or coupons upon arriving at an event or venue, it engages users with relevant, timely content that they’ll appreciate. Easy to implement and maintain within the CMS, geofencing offers developers another effective avenue to deliver quality content with little hassle.


The Bottom Line

Apps only retain users for as long as they can provide them value. The companies that develop apps but ignore their maintenance struggle to hold onto their users and find very limited success. Those companies who remain dedicated to their app beyond it’s original development retain their users and can greatly benefit from the relationships a great app forms with their consumers. Mobile Roadie’s CMS is a powerful, one stop destination for creating and delivering quality content that helps developers with any level of experience successfully execute their mobile strategy.


App of the Week: Matchbox Twenty

Matchbox Twenty has been on the music scene for nearly two decades with smash hits like “Unwell,” “Push,” “3AM,” and of course, “Smooth” (feat. Rob Thomas).

Last fall, we featured this band as our App of the Week to celebrate the release of their 4th studio album North and the start of their tour. In addition to AR technology (which we mentioned in the first App of the Week post), Matchbox Twenty has added another cool feature to their app that’s getting quite the buzz – geo-fencing, which is the “ability to sense where concert-goers are within the venue.” Geo-fencing is one of the newest and most exciting features we offer to our customers.

VP of Lippman Entertainment Nick Lippman said, “We can talk to fans as they come in and out of the venue, welcome them to the show, give them a hashtag to participate. It’s a great way to get information to people without being uber-intrusive but also remind people what they can do to be an interactive part of the show. We’ve had killer fan engagement.”

If you’re catching a Matchbox Twenty show in the upcoming future, don’t forget to enable notifications on your Matchbox Twenty app to receive geo-targeted messages. To read more about Matchbox Twenty’s foray into geo-fencing, check out the coverage on And to download the app, visit Mobile Roadie site.


Award-winning filmmaker Louie Schwartzberg releases official Moving Art app

In honor of Earth Day, award-winning filmmaker Louie Schwartzberg made media appearances on Monday to talk about his film Wings of Life, a film narrated by Academy Award winner Meryl Streep & released by Disneynature. Wings of Life takes viewers on a journey around the world, exploring the lives of pollinating animals who are the “unsung heroes of the global food chain.” It’s a fascinating film that really makes you appreciate the wonders of nature and makes you think differently about the produce you see in your grocery store.

During his interview with The Huffington Post, he revealed his new Moving Art app powered by Mobile Roadie. We were lucky to have Louie at HQ last year, talking about the inspiration behind his visually stunning projects & showing us some of his Moving Art videos, and we’re honored to be powering this amazing app. Moving Art is, according to his website, “a vast digitally-accessible film library, which is the world’s first collection of moving images created specifically as fine art for digital display ranging from large-format monitors to mobile phones. Using imagery that celebrates every facet of life, mood and emotion, Moving Art transforms the home viewing screen into an emotional-immersive user preference experience.”

Prepare to be blown away visually as you explore the Moving Art app. Perfect for any occasion whether you’re by yourself or with friends, the app is the ultimate mood booster. And you’ll feel even better knowing you can watch these videos for free inside the app. If you haven’t checked out Louie’s work yet, what are you waiting for? Download the Moving Art app today, available at Mobile Roadie.


Mobile Roadie artists win big at 48th ACM Awards

What a night! Hailed as “Country Music’s Party of the Year,” the 48th Academy of Country Music (ACM) Awards kicked off last night at the MGM Grand in Las Vegas, NV. And with more than 15 million viewers tuning in, this year’s show was the most-watched in 15 years.

Hosted by Blake Shelton and Luke Bryan, the three-hour show did not disappoint with lively performances from Taylor Swift, Keith Urban, & Tim McGraw, Miranda Lambert, Brad Paisley & John Mayer, and Kelly Clarkson.

But the real stars of the show were the winners.

The biggest award of the night, Entertainer of the Year, went to Luke Bryan who triumphed over country heavyweights Jason Aldean, Miranda Lambert, Blake Shelton, and Taylor Swift.

Mobile Roadie clients who won awards last night include: Jason Aldean (Male Vocalist of the Year & Vocal Event of the Year), Miranda Lambert (Female Vocalist of the Year, Song of the Year, and Single Record of the Year), Little Big Town (Vocal Group of the Year & Video of the Year), and Ryman Auditorium who won an award for Venue of the Year.

Congratulations to all the winners & the nominees!

See more apps for musicians on Mobile Roadie official site.


Mobile Roadie: Best Apps of 2012

Was it just us or did the year fly by? Maybe it’s because we’re in mobile – an industry that is growing at supersonic speeds. Whatever the case, we had a great and exciting year full of new apps, updates, products, and memories. And what better way to start the year than to highlight some of our favorite apps from 2012, so in no particular order (other than category), here they are!


Music Apps:

Rolling Stones

Red Hot Chili Peppers



Entertainment Apps:


Spider-Man: Turn Off the Dark


Sports Apps:

Sacramento Kings

LA Kings

Cristiano Ronaldo


Apps for Conferences:


Fortune Green

Gentleman Jack Arts Beats + Lyrics

Education Apps:

Tepper Alumni

Berklee College of Music 


Video Case Study: Spider-Man Turn Off the Dark Mobile App Soars Past 700,000 Downloads

Spider-Man Turn Off the Dark has been breaking records not only on Broadway but in mobile as well.

Launched in early 2012, the Spider-Man Turn Off the Dark mobile app has already surpassed 700,000 downloads and counting! And for weeks, the app was the fastest growing app on the Mobile Roadie platform.

Michael Schneider (MoRo CEO) commented, “Spidey has made expert use of our platform, and the results speak for themselves. By combining the best from the Broadway show and Spider-Man’s worldwide appeal, they created a virtual souvenir that users can’t seem to get enough of.”

We wanted to hear straight from the digital team managing the Spider-Man Turn Off the Dark app, so off we went to the Foxwoods Theater to interview Kent Mark from Situation Interactive to share with us his thoughts on the app’s success. Check out our video case study created by Priest Fontaine and our Creative Director Brock Batten.

And don’t forget to download the official Spider-Man Turn Off the Dark app at Mobile Roadie.


App of the Week: Alternative Press Magazine

From humble beginnings to becoming one of the top music magazines in the US, Alternative Press has been covering the underground music scene for close to three decades.

With cover stories on some of the most famous acts like the Beastie Boys, Red Hot Chili Peppers, and Green Day, it’s no surprise that AP’s viewer base grew over the years, currently reaching close to 1 million viewers a month.

Earlier this year, Alternative Press released their iPad edition to rave reviews – it was heralded as one of the “best-designed digital publications on the Mag+ platform. And now they’re back with their very own mobile app designed for the iPhone and Android.

The official AP mobile app is the perfect place to keep up with all the latest from the magazine. You can browse special events in real-time via LiveStream and Ustream, connect with other AP readers, listen to music, and so much more!

Download the official AP app at 


App of the Week: Matchbox Twenty

Matchbox Twenty has been on the music scene for nearly two decades with smash hits like “Unwell,” “Push,” “3AM,” and of course, “Smooth” (feat. Rob Thomas).

Their 4th studio album North released in September of this year produced another hit single, “She’s So Mean.” To promote their latest tour (scheduled to kick off on January 29th in Tulsa, OK), which promotes their newest album in 5 years, they have released their official app powered by Mobile Roadie.

Fans are in for a treat when they download the app. Integrating Augmented Reality technology from our newest partner Daqri, the Matchbox Twenty app delivers a 4D experience to users who scan the image below. Paul Doucette, the band’s drummer, says they’re “always looking for cutting edge ways for fan experience to be better, and with the 4D technology launched, [we] can do that from a music side, touring side, and a direct fan encounter.”

Daqri’s CEO Brian Mulllins added that the app “is an incredible way for fans to access stunning 4D content, interact with the band in the palm of their hands, view concert dates, buy tickets right from the experience and even get a chance to meet them in person.”

Download the official Matchbox Twenty app at Mobile Roadie.


Red Hot Chili Peppers Give Away Front Row Tickets to App Users

We’re always on the lookout for interesting marketing campaigns that are going on inside our apps, and we think we’ve found a great example of how you can use your app to boost user engagement and increase downloads.

The Campaign

Leave it to the Red Hot Chili Peppers to create a marketing campaign inside their mobile app that is sizzling (and ridiculously simple, yet genius)- they’re upgrading concert tickets to FRONT ROW seats for some lucky fans inside their app. Here’s how the promotion works:

1) Fans who have tickets to a RHCP North America Tour show can enter themselves in the promotion by going inside the Tour section in the app, finding the show they have tickets for, and clicking the “I’m Going” button.

2) One winner is selected at random to receive 2 (!) front row seat upgrades. They are notified two ways – via Direct Message which can be found on their User Profile and via a targeted Push Notification.

To promote this campaign, they posted the details in the blog section of their official website and on their social network sites including Facebook:

The RHCP team also promoted the campaign in their mobile app with push notifications that were sent out to users:

The Results 

Needless to say, the campaign has created happier fans, higher app engagement, and more downloads. By creating promotional campaigns that reward users for activity – even an activity as simple as clicking a button – buzz is generated and the relationship between brand and fan is strengthened.

The RHCP campaign is an excellent example of how you can incorporate multiple features of your mobile app to create a marketing campaign that is simple, yet highly effective.


Weekly Mobile Roundup: Top Headlines and Industry News of the Week

This week was all about tablets. With the reveals of Apple’s iPad 4, iPad Mini, and Microsoft’s Surface, the tech world had no trouble crafting news stories. Here are some of our favorites this week:

Top Marks For Microsoft’s Surface Tablet, So Far

White iPad Mini Sold Out After Preorders

Stop Griping: Here’s Why Tablets Are Great…

Tablet mania: The battle of the seven-inch tablets

Tablet Wars, Episode Two: Attack Of The Clones: Seven And A Half Things To Know

MICROSOFT CONFESSES: We Screwed Up When The iPhone Came Out

Android tablets take a huge chunk of iPad’s Market Share in Q3

Tablet underdogs generate more Web traffic than all Kindle Fire models



The LA Kings win Mobile Excellence Award for Official Mobile App

Congrats to the LA Kings, 2012 Stanley Cub champions, for winning a Mobile Excellence Award in the category “Best Mobile Entertainment For Sports” for their mobile app powered by Mobile Roadie!

Since 2008, the Mobile Excellence Awards has recognized the best in mobile entertainment and technology. Winners include Walmart, Fandango, Fox Digital Entertainment, Disney, Marvel Entertainment, and Mercedes-Benz.

This year marks the first appearance of the “Best Mobile Entertainment For Sports” category, and what better form of mobile entertainment than the LA Kings mobile app! The team triumphed over heavy-hitters like EA, FIFA 12, StepLeader, Duck Commander, and Wrestlemania XXIX Sweepstakes to bring home the award.

Jonathan Lowe, AEG Sports VP of Marketing, commented on the win, “We’re proud to be honored for our LA Kings Mobile App powered by Verizon. By leveraging the Verizon network, we’ve launched innovate live video services that set us apart and provides fans great value. Our technology partner, Mobile Roadie, did an excellent job, along with our in-house team of Dewayne Hankins and Pat Donahue. And, of course, we appreciate Verizon, whose support helped make this App possible.”

Congrats again to the LA Kings, and a big “Thanks!” to the Mobile Excellence Awards for the honor.


Weekly Mobile Roundup: Top Headlines and Industry News of the Week

Just some of the happenings of this week:

The Digital 100: The World’s Most Valuable Private Tech Companies 

iPhone App Users Young And Wealthy, Android App Users Skew Older

The Mobile Era Has Arrived

A Look at the Global-Apps Scene and Why You Should Care

The Greatest Business Decisions Of All Time

And finally, this week marks the one-year anniversary of Steve Job’s death. To commemorate his life, Apple created a tribute video which can be seen on Here are our favorite Steve Jobs articles of the week:

Steve Jobs’ 1983 Speech Makes Uncanny Predictions About The Future

Untold Stories About Steve Jobs: Friends and Colleagues Share Their Memories

Steve Jobs Primed Apple to Wow Wall Street 

Small Biz Owner Earns Millions By Adopting Steve Jobs Presentation Style